Along with marketing property listings on all of the major sites like the MLS, Zillow, Trulia and Realtor.com, the online real estate transaction platform, Reozom, also posts each listing on Facebook.
When sellers share Reozom’s post onto their own Facebook page, the number of people the listing reaches grows exponentially.
Rather than giving you the facts about Facebook, today we are going to share a real life example of what happens when a Reozom user shares their listing on the most popular social network.
Just a week ago, a Reozom seller shared their listing from Reozom’s Facebook page on the day it was posted. Their family and friends then shared the post, as well.
According to Facebook analytics, by the end of the day, this post had 600 click-throughs (meaning 600 people visited the listing’s page directly from Facebook). According to Reozom’s analytics, this listing had a total of 699 visits that day.
Which means, YOU GOT IT, a majority of that listing’s traffic came from FACEBOOK on its first day of being posted. Not to mention, this property then had a showing the same weekend it was listed.